You may already have a registered seller account, products and even a brand. But how to scale your business across Amazon? How to attract more clients to your online shop on Amazon? How to help people find your products except for the listings in search results.
There is just one answer to all these questions and it is “Advertising”. Let’s shed the lights on how to advertise on Amazon and get the most from all the possibilities offered by the largest online marketplace.
Okay, advertising needs investments of time and money, it may also need specific expertise and experimenting that can be not cheap. Still, it helps sellers look for potential customers, attract them and engage the audience growing the pool of loyal shoppers. Is it really worth the game?
Here are 3 reasons for that:
You now see that advertising can positively affect your revenue. The next question is “How to advertise on Amazon?”
First of all, you need to select a tool for advertising. Amazon offers several opportunities for making your product well-known. Let’s explore each of them.
This type of cost-per-click ads (Sponsored Brands and Sponsored Products) allow shoppers to find products and brand during their research process and is similar to Google search ads. People will see your ad found by a keyword among other search results. This kind of ads is great due to its relevance to what people look for. The link directs the flow of potential customers to your store. Here is a short list of steps you should take to start advertising your products on Amazon:
You see, the answer to the question “How to advertise on Amazon?” is pretty simple. Sponsored Products and Brands can increase your brand visibility and skyrocket your sales. More shoppers know about your product > more people get interested in it > more of them become customers and ever loyal clients.
Setting your first ad won’t be a difficult task as Amazon provides newbies with detailed FAQs on the official website.
Here is a couple of examples of what people will see while searching for something that is relevant to your ads:
Let’s further explore how to advertise on Amazon. This feature allows sellers to build branded multi-page sites on the Amazon platform.
You get your own branded URL, still, the shop is working on Amazon. Here you can create a portfolio for your customers to get acquainted with your brand.
Benefits of Stores
This is a more creative way of advertising on Amazon and it can bring fantastic results. Use customizable creatives, look for relevant audiences and let right customers receive your message whenever you need it.
Display ads work only for specific ASINs what keeps them showing up at the right time to the right audience, as this is based on relevant product categories and customers’ interests. As the first advertising method, Display ads use the CPC model, the only difference is that this one is auction-based. It means that the more competitive your product is, the more views will get your ad.
This is another way of how to advertise on Amazon and is effective for making a product or brand visible when a customer makes his final decision.
Amazon allows showing display ads for vendors in categories:
This solution is programmatic and it allows sellers to reach audiences both on Amazon and in third-party services. It was known as AAP or Amazon advertising platform earlier. So if you choose to work with DSP, you will receive access to Amazon’s partners.
Amazon offers managing campaigns, at the same time, you can do that manually in case you want to control everything yourself.
Interested in DSP ads? Contact Amazon advertising consultants and they will prepare an individual offer for you.
Except for everything mentioned above, Amazon has tools for measuring the effectiveness of your ads, but we would better dedicate a separate article to that. They also offer video ads but they are not so much relevant to Amazon merchants.
All in all, we have discussed the best options for sellers. Now you know how to advertise on Amazon and can start your first campaign right now. We wish you a great profit!