Q4 is already here and the days of Black Friday and Cyber Monday are coming soon. There is no reason to ask whether Amazon has Black Friday or Cyber Monday, but it is the right time to think of lightning deals for those days. The correct strategy can bring a sellers millions of profit. Lightning deals on Amazon mean the most of seasonal advantage for sellers.
These are kind of promo offers featured on the Deal page. Sellers can submit their products for Black Friday or Cyber Monday. However, every year Amazon has a certain schedule. For this year it was like:
Keep in mind that Lightning Deals work for professional sellers (not vendors) all year round, and the deadlines are fair just for Black Friday and Cyber Monday on Amazon. You can submit a product for a Lightning Deal on the Prime Day page or the Today's Deals page.
It is a great idea to prepare for Black Friday and Cyber Monday as people are in search for Christmas presents and they will be surely glad to get products with discounts. If your products are featured in Lightning deals, it means that Amazon will show them on its homepage. So, it will not only boost your current sales but improve your overall ranking as well. As a result, you will maximize your holidays' profit!
When you submit your listing to Lightning Deals, it doesn’t mean that it will be displayed on the homepage. Amazon analyzes all the submitted deals, ranks them, selects the best one and displays them. They choose deals that will bring them more sales. Amazon takes into consideration such parameters as price, inventory, quantity, position and so on to determine whether a product is a great match for Black Friday or Cyber Monday.
Amazon has certain requirements for participating in Lightning Deals on Black Friday and Cyber Monday:
Moreover, the product has to be eligible for participating in the Lightning Deals program. To check whether yours are eligible, go to the Lightning Deals dashboard and check ‘Recommendations’. If this window doesn’t show you any of your products, then they are not eligible.
And we now came to the point of submitting a Lightning Deal. Select the price for your products and the quantity you want to sell during the promotion time. Here are the further requirements:
After you have done the preparation to Amazon Cyber Monday and Black Friday and checked everything, submit your products to the Amazon review. Remember that Amazon charges a fee for participating in Lightning Deals. The fee depends on the details (time and date of your promo activities). Amazon schedules every promo in at least one week before the action starts. You will see the details in the ‘Upcoming and active’ tab.
If you see a range of days, but not a specific day, it means that your products were not selected for Black Friday or Cyber Monday Lightning Deals, so they will be shown at any time during this week.
After this, you can see the size of the fee that Amazon will charge from you for participating in promo actions. Please, monitor your inventory after being selected for Lightning Deals as people may purchase your items very quickly.
If you are a vendor, there are several options:
The fee depends on the country, date and time, for instance, in Germany Amazon charges a 70 EUR fee per one deal.
Also, keep in mind the following points: