Have you ever thought of using display ads for boosting your success on Amazon? Let’s connect the dots on this tool.
You may also know them as CPC (Cost per click) ads. The main goal of this kind of ads is to target:
These ads are shown in the sidebar to the right of the ‘Add to cart’ button.
Actually, Amazon uses keywords to find relevant pages for placing your advertisements. So, the conversion can be quite high, as people who are searching for a specific keyword, are already interested in the product.
Display ads can be very effective while their cost is not low. You may use them from time to time to boost your efficiency and spend a reasonable amount of money.
Display ads are seen by lots of people, they are a great option not only for reaching your potential customers and converting them into buyers but also for branding.
Amazon product display ads can also work as a CPM model. So, you can be charged only for 1000 views, it means that one thousand people has seen your display ad. However, this model doesn’t guarantee clicks.
As we already mentioned, they usually appear near the ‘Add to cart’ button.
Nevertheless, there are other places where people can see your display ads:
Keep in mind that they are not shown in ‘Frequently bought together’.
The main advantages of using this method of advertising are the following:
We recommend using Amazon product display ads to those sellers who have already listed products, as those ads send customers directly to your site. It would be great if they found something more than one product there. As long as you can control ads’ budget, bids, and targeting, you can provide a tailored customer experience to shoppers.
The process is ease, the procedure is similar to opening an account on Amazon. You have to add the price and images for your product, provide its description so that shoppers could make their final decision on getting exactly your product.
The ‘Description’ field is key. This is what makes people purchase some goods. A correctly done description helps:
By the way, you can use no more than 5 keywords to target your audience while advertising. Just keep in mind what your potential customers usually look for and use that words.
Finally, we got to the part when it is time to create an Amazon product display ad:
There are a few options offered by Amazon:
Only one product can be promoted in one Amazon product display ad. Start typing its name and select the necessary product from the search box. Keep in mind, you can’t use ASINs here.
This is so-called ‘second-level targeting’ which offers 2 options:
You will need to fill in the following fields:
Select one of 9 available formats. Though you can’t choose one manually, this can be controlled by changing bids and budgets. The higher your budget is, the higher place for your ad will be set by Amazon.