Customer experience is always on the top of Amazon’s values, so they do everything to provide the best quality to shoppers. To achieve this goal, Amazon may require additional checks, fees, and different qualifications.
That’s why certain categories, subcategories, and products require additional approval. You might have heard that not anyone can sell baby toys, car accessories, beauty products, jewelry, medical supplies, and other things on Amazon.
Sometimes, Amazon needs to approve your products before listing them in specific categories. What’s more, they can restrict individual selling in some categories, so you’ll need to upgrade your plan to a Professional one. Besides that, Amazon has some related policies:
Once you are approved for one of these categories, you can add your listing to them:
These are products that ALWAYS require approval from Amazon. For example, you need to pass additional qualifications to sell animal products, fine art, automotive parts, cosmetics, electronics, weapons, food, jewelry, plants and other things that may require having a certificate or a license.
You will find the full list of these products here. Some of the products are completely prohibited on Amazon, so please check this list carefully and make sure that you won’t face troubles with your business. We are going to explore the most popular gated categories and restricted products at the end of our article, so if you want to learn more about them right now, skip directly to that part called “Popular Gated Categories on Amazon: Details”.
The fact that a certain category is gated or some products are prohibited doesn’t mean that there are no other restrictions. What else can be gated/restricted on Amazon?
There may also be conditional restrictions, as some goods can be sold only in certain conditions (for instance, used or new). For example, only new products can be sold in Baby products, Accessories, Watches.
NOTE! The list of restricted categories and products is constantly changing, so better check twice whether your goods can be sold in a certain category prior to submitting your listing there.
If your products are not suitable for Amazon’s fulfillment process, they can’t be accepted to a fulfillment center. What’s more, along with the refusal, return or disposal of such inventory, your future shipments to warehouses may be blocked, you may be charged for the noncompliance, your selling privileges may be suspended, and you may get a fine from Amazon.
Keep in mind that while some items can be sold on Amazon by FBM sellers, they are prohibited for FBA participants. These are products which have an expiration date or are temperature-sensitive:
Hazardous materials and dangerous products are also restricted. They can’t be processed by Amazon fulfillment centers due to the regulations of the U.S. Department of Transportation. Here is the official guide on these dangerous goods.
Once Amazon approves your products, you will be able to sell them in gated categories. Here is how to apply for their approval:
So, you have to wait until Amazon informs you about their decision.
After we have decided what to do when applying to a gated category, still, you might be interested in the details about the most popular restricted categories. We suggest to explore them more thoroughly.
This is the category for car parts, wheels, equipment, tools, accessories, fluids for cars, and so on. Here are Amazon’s requirements for selling in this category:
Sellers also advise having own website, as this means much to Amazon. Resellers are not usually allowed to list products in this category, so you’ll need to prove that your parts are original and high-quality.
We call this category ‘Fashion’. It usually contains all wearable things - closing, shoes, coats, hats, purses, not fine jewelry, and so on.
Amazon has the following requirements for this category:
According to what many sellers say, selling clothes somewhere outside Amazon will be an advantage. Amazon is likely to approve such products.
Amazon allows selling used books and they have become a great part of their library. However, not all books are collectible. They are limited first editions, signed books, or have other unique qualities that make them valuable for collectors.
Amazon has lots of requirements for collectible books:
The list of requirements may seem huge but Amazon sellers say that this is one of the easiest categories to enroll.
These are a special edition and rare coins that have value for collectors. Amazon requires the following things:
Like collectibles from the previous points, entertainment ones should have value for collectors as well. Here is what Amazon says about them:
This category is about no mass produces art pieces. Amazon’s requirements are the following:
Mass-produced pieces of art can be sold on Amazon either but in other categories. Check Home and Kitchen. What’s more, take advantage of selling on eBay or Etsy - these are perfect marketplaces for selling own art.
Amazon has their Jewelry Quality Assurance Standards, so before enrolling to this category, make sure your products fit.
This category is the strictest one on Amazon.
Only companies selling gift cards are allowed to ungate this category. So, if your company does not provide any gift cards, pass to the next point.
These are consumable food products. Amazon has the following requirements:
As you might have understood, these are products tied to Amazon’s products - Kindle, Echo, Fire.
This category includes large machines for the business and household - refrigerators, vacuum cleaners, dishwashers, washing machines, etc.
This point includes lubricants, toys, and other bedroom items.
These may be items with signatures of sports players, limited editions products, and other collectibles. Here is what Amazon says about this category:
Still, such things are better sold on eBay and niche sites rather than on Amazon.
This category allows users to borrow textbooks and save money.
However, Amazon is not currently accepting products to this category.
Amazon accepts individual sellers to this category, but they must upgrade their plans in 30 days after approval.
Here are their requirements to the performance rates:
They also want to know what is the primary source of products, an estimated number of sold items, at least 3 invoices from your sources.
Amazon doesn’t appreciate fake products and can ban for this. Selling used DVDs is too hard too.
During the holidays, sales of toys and games are limited by Amazon. However, here are their rules for it:
These are not no-name watches but ones from well-known manufacturers like Tag Heuer or Rolex.
For selling wine, a businessperson has to provide a license. However, this category is the most prohibited and it is hard to ungate it. Moreover, Amazon has huge limits and not everyone is able to sell wines in this marketplace.