Amazon Media Group is now part of ‘Amazon Advertising’ (from September 2018). This is a premium service for vendors that gives them an opportunity to access variety of features helping to showcase products. Valuable reviews, external SEO optimization, and other features are essential for vendors and they can access them via Amazon Media Group.
Amazon Media Group or so-called by some people ‘Amazon Marketing Group’ can be accessed via Marketing Services. The service helps vendors:
AMG advertising team manages:
So, here and further in this article are the answers to the question “What is Amazon AMS (services) and AMG (group)?”
These ads reach customers to showcase brands and products. They:
With Amazon Media Group, vendors can track their efficiency and performance, improve their business and grow profit.
This platform helps vendors extend their advertising campaigns on third-party sites. So customers will see their Amazon ads outside the marketplace. They are full-screen videos that drive traffic to the vendors’ detail pages.
The system allows vendors to operate via:
You see the variety of opportunities offered by Amazon Media Group, they are great!
These types of shoppers’ experiences help vendors advertise visual campaigns via Kindle, Fire, and Fire TV. Ads from AMG advertising appear on Fire or Kindle lock screens or on the Home screen on the TV.
The most obvious benefit of this type of ads is that they are integrated into the entire product design and don’t irritate customers.
Vendors strive to grow brand awareness rather than just boost ROI. They say, that minimal investments in such ads are from $35.000 to $50.000, however, this sum includes all the marketing activities in Amazon Media Group and AMG advertising.
Vendors get AMG pixel they can integrate into ads campaign to track the performance. Keep in mind that AMG pixel can be added to an eCommerce page and it will identify the best segments for vendor’s business.