10 Things to Know about Sales Rank on Amazon


When building the FBA universe it is crucial that sellers think about Amazon Sales Rank. Its fluctuations can affect profits of sellers by millions of dollars. That’s why knowing how to work with it is essential.


What is Amazon Sales Rank?

This is a number that demonstrates the product’s popularity within a certain category. It works for all the products in this category. This number can be from 1 to 1+ mln. The smaller this number is, the better your product is being sold. Long story short, this number means the period between two purchases, like “how often people buy this product’. So for improving your sales rank, the interval between 2 sales must be small.

For example, here is how the best seller rank (or BSR) looks like on Amazon:

amazon sales rank image1

However, Amazon seller community still wonders how Amazon calculates its sales rank for specific products. They have a really complex system of determining what’ll be better for a customer.

And we won’t dive deeper into technical details, as sellers want to sell but not calculate numbers, so let’s proceed to 10 interesting facts you should know about Amazon BSR.


1. You Need More Sales for a Better BSR

Well, pretty obvious, ha? However, some rookie sellers are wondering what is wrong with their BSR after they have just launched their products. Remember, even if your product is unique in a specific category, it doesn’t mean that you don’t need any sales for getting nice BSR. That’s why you can think about some coupons or discounts to get these sales. After you achieve good BSR, sales will grow either.


2. BSR Is Updated every 2-3 Hours

The BSR updates correlate with payments. It can be updated after a payment for a certain order finishes. You can check your client’s payments to keep up-to-date with them and to know whether some payment has bounced.


3. Focus on Sales Velocity

After you are number one for your keyword, you have to get more sales on the daily basis. As we wrote above, the less the period between to sales is, the better sales rank you’ll have. Such tempo can positively influence your BSR on Amazon.


4. Create Sales History for Your Product

Your BSR is sort of indicator of your past and present sales performance, like a report card for a teacher to grade it. You can influence the sales history, for instance, you can improve the quality of products and receive positive feedback to get consistent sales every day.


5. BSR and Recent Sales

As you know already, BSR depends on the sales velocity and on how much sales you have done recently. For keeping your BSR as high as you want, you have to keep the sales momentum.

When you see the spike in your sales, try to find out the cause for it and repeat this once more and more.


6. Seasons and Amazon BSR

If you have successfully sold a bunch of products in March, it is not a guarantee that you will manage to do the same profit in July. Don’t be in a hurry to order another party of products from your supplier before analyzing their seasonality. The current BSR can say that this is a nice opportunity to make more money, but there can be ‘spikes’. Only ‘all year round’ consistent sales can tell you about real product’s popularity.

By the way, seasonality can be easily checked by Google Trends.


7. BSR Depends on Orders, not on Units

It is impressive, but a 1-unit order can have the same weight as a 30-units order. That is why you should not be aiming at growing the number of units. Still, that would improve your keyword ranking on Amazon.


8. Dependence of BSR on Category

Let’s pretend that you want a BSR of 200 while your main competitor has 10.000. Well, the bad news is that you may not succeed. Very rarely Amazon sellers beat competitors who have already taken a large chunk of sales in the category. Even slightly better results can be too hard to achieve. Due to this fact, after choosing a product to sell on Amazon, it is recommended to check out the average Best Sellers Rank for your competitors.


9. Sales Decrease Won’t Make BSR Fall Dramatically

Amazon knows that every successful seller may face a period of crisis, so even a 50% decrease in sales in one day won’t sharply affect your BSR. It can actually drop but not dramatically. If you have a good sales history, Amazon will close their eyes in the second bad day as well. Still, if the situation won’t change in 4 or 5 days, Amazon will cut your BSR and even penalize you with the decrease of keyword ranks.


10. BSR and Product Research Correlation

This point may seem too obvious, nevertheless, the more time you spend on researching products, the higher is the quality of your research and analysis, the better your BSR will be. Why?

Here are 3 tips what you can do during the research process to make the product’s future on Amazon brighter.

  • Look for niches with strong demand (1000+ sales per month). Don’t be afraid of competitors. If shoppers like your quality and make you some decent consistent sales, it will be enough for achieving not bad BSR and being profitable thanks to high demand and numerous potential customers.
  • Look for a specific niche with the demand of around 300 sales per month. Such niches are free of competition and listings are often of poor quality, no one uses keywords and cares about details. Coming here with a well-thought listing will be beneficial.
  • Select products with a price of $30+ and pose it as a Premium one. This may also be helpful for attracting new customers and skyrocket your Best Seller Rank.

Which of these facts were the newest and most interesting for you? Which of them were helpful? Please comment if you have something to add, we will be glad to discuss!