When it comes to competition on Amazon, every seller strives to bring their products to the top and attract more customers. Amazon #1 Best seller badge can help the audience understand that your product is worth their attention:
Though this is just an icon on a web page, it can bring additional profit. Let’s see how to get it.
This badge is an icon shown on the details page (not search results). Each category on Amazon has nearly 100 best sellers. The competition depends on the overall competition in a category, for instance, in Pet Supplies it will be stronger, and in Knots, Macrame you will get more chances to become a number 1 seller on Amazon. We don’t need to repeat twice that becoming a best seller in Toys & Games and in the Traditional British Songs category are completely different things, as the competition there varies.
And now, let’s talk about how to get the Amazon best seller status. We will start with the 3C formula:
It means that you have to sell more and faster to grow your sales volume and velocity. Amazon takes these factors into account for sure. Amazon always rewards well-performing sellers as they value customer experience and aim at getting more profit.
We recommend using FBA and offering a bit lower prices, as this attracts the audience.
However, you can’t compete with Private label sellers and Amazon itself.
As usual, the competition is hard, but everyone can make it. Even if you notice once that your badge is gone, your product can reclaim this position later.
As we noted before, Amazon keeps their formula in secret, but there are some known facts about that:
It is always easier to become a best seller in a smaller and less competitive category. In massive categories like Pet Supplies, it is nearly impossible to get an Amazon best seller badge.
Well, it may be attractive for customers, but don’t be distracted by badges and other shiny objects. This is just a little element while you should better concentrate on your product quality and customer service, as well as conducting a legitimate business. Better focus on your keywords or listing optimization that on how to get a best seller badge on Amazon. Keep an eye on your real achievements: revenue, sales, brand awareness and customer loyalty.