Amazon Product Title Guidelines


In this article, we will take a look at the Amazon title limitations and discover all myths and truth about titles.

Everyone knows that Amazon has their title character limit and provides sellers with the important rules to make all the titles good-looking for customers. They care much about customer experience so even titles are important for your listings’ success.


What is the Limit for Titles on Amazon?

According to Amazon, the title for an ASIN has to contain the correct data about the product and be of a correct format. If you are an FBA seller, labels need to contain the same title of the product. Other way, fulfillment centers may refuse to keep your inventory or receive it as ‘unfulfillable’.

The other rules are the same both for FBA and non-FBA sellers. As listing is handled the same way on Amazon. All titles must be no longer than 50 characters - this is a general rule for everyone. However, some categories on Amazon have other title character limit. Check the detailed instructions to find out whether you have other limits. So this is not a popular myth about Amazon titles, you really can use more characters in specific situations.

All in all, you should remember that to fit the limit and create something effective, you have to be concise and creative. The next part will help you to make out the best title for your Amazon product, fitting the limit of 50 characters.


Amazon Product Title Guidelines

Amazon provides sellers with specific rules that are crucial, in case of not following them, they can remove your listing. Let’s see what is of paramount importance for every Amazon seller:


  • As in every headline, the first letter of every word must be capitalized.
  • Articles (a, an, the) and conjunctions (and, for, or, etc) must not be capitalized.
  • The same is with prepositions that are shorter than 5 letters (on, in, with, over).
  • Writing all CAPS is prohibited.

Symbols & numbers:

  • Use 2 instead of ‘two’, 3 instead of ‘three’.
  • Write measurements (5 inches instead of 5").
  • Don’t use special symbols ($, *, etc) and Type 1 ASCII symbols (©, Æ, ô, etc).

Information about your product:

  • Write down variations of size and color of your child ASINs.
  • Never use promo words (Free, Sale, etc) or own commentaries (Best, Hot).
  • Don’t include your brand or merchant name until you sell as a Private Label.

So, you see that Amazon’s product title guidelines and limits are quite reasonable. They just want to keep the place clean and save the order.

As a bonus, we want to share some other tips about not how just create a good title but how to make up a WOW title. It has nothing to do with Amazon’s title character limits or product title guidelines, just useful recommendations.


Recommendations for Amazon Product Titles

Here is the best formula for a product title:

  • Brand name.
  • Color/flavor/other variants.
  • Size & quantity.
  • Your keywords.

For example Adidas Red Size 12 Women’s Sneakers. Sure, this is a very light option of how the title can look like, but turn on your creative mind and fill those 50 characters with something special. What’s more, you can grab ideas directly from keywords, it will help your products rank higher in the search results.


Using Keywords in Titles on Amazon

There are no specific keyword character limits for titles on Amazon, you can use everything you want when it fits the general limit for titles.

Though there are special apps allowing sellers to research keywords, everything can be done by hands. Just imagine if you were a buyer, how would you search for your product. Try to type in several keywords and see the search results. Use the words that you liked the most. Check how it is going and try other keywords if the impact isn’t strong enough.

As a conclusion, we should note that earlier, sellers had more freedom. Amazon limits shrank from 200 to 50 characters just in several years. There is nothing to do but accommodate to those changes, and we hope you will create the best titles ever!