How to Create Catchy Email Headlines | Email Course. Part 2


Improving the quality of communication with customers is the main goal of every Amazon seller who strives to build strong business relationships with the audience. The only way to establish the communication process on Amazon is email, as other ways of contacting customers are prohibited. With this in mind, many sellers spend hours and working days on improving their email messages on the top of which email headlines stand.


Though Amazon does not allow ANY marketing activities, we have created this article for you to keep these tips in mind in situations when your need to contact your customers not on the Amazon website. This is an important part of any email course, so read further, if you are going to write messages to your clients elsewhere. If not, just skip to the next article dedicated to the email body, as it is fully about the Amazon experience.

In case of writing Amazon headlines, you should be brief, concise and must not use common marketing lifehacks. Nevertheless, you are free to use emojis, that’s a great news!


So, if you need a catchy and strong headline to draw attention outside Amazon, these tips are for you. This should attract attention, make people click on your message and read the text further.


1. Use “4-U Formula”

Melanie Duncan has invented this special formula that perfectly works for those customers who get emails and read just one line from them.
4-U means: Useful, Urgent, Unique, Ultra-Specific.

Think what could be useful for shoppers on Amazon, which problems they need to solve and what benefits they would like to get. Finally, you can come up with an idea with your headline, just give your audience what they want!

For example, “8 Tips for Using [Your product]. Try them!” is specific as it tells people what product are that tips for; it is urgent because they have just received their order; it is unique as we are writing about their unique experience with the product; and of course, it is useful because we show people how to use the product.


2. Appeal to Ratio and Emotions

Curiosity is what makes the audience click on your email headlines. They might want either to satisfy their emotional interest or to learn something new.

  • In the first case, phrases like these will work: fun, strange, free, absolute, essential, incredible, effortless, painstaking.
  • In the second case, try using the following ones: tips, tricks, secrets, ideas, ways, facts, strategies.


3. Write Simple and Personalized Emails

People pay attention to what they already know. Don’t even try to use complicated scientific words to grab their attention as those who don’t know such a word will just skip your email letter.
This rule works well with your call-to-action buttons inside your messages as well. ‘Click’, ‘Try’, ‘How to’, ‘Fix’, ‘Grow’, ‘Use’ work brilliantly.

What’s more, personalizing email headlines works as great as personalizing the contents inside. This will show your customer that you really care about their experience.


4. Use Numbers

This tip works both for email headlines and ordinary ones, so you can feel free to let numbers to tell your story. People prefer seeing statistics once than hear some fact for a thousand times.

According to Conductor’s study, 36% of people open emails with numbers while only 21% open phrases addressing readers and 17% open How-to headlines.

5. Use Emoji 😉

This is our last tip and it works perfectly from our experience. As you might have noticed, we used emoji in every our example. Try them too! This kind of images in email headlines attracts attention and makes the audience look at your subject and read it to the end.


What Keywords Are Worth Using?

There are also special keywords that can do some magic to your open rates.

Companies (Alchemy Worx, Digital Marketer, Adestra, Smart Insights) have been studying emails and email headlines for ages, so based on their experience, we can offer you the following keywords that people pay attention to:

  1. Upgrade
  2. Update
  3. Just
  4. Go
  5. Wonderful
  6. Congratulations
  7. Forecast
  8. Monthly
  9. Is coming
  10. One day left
  11. Get it now (or Get your)
  12. Free (or Free delivery)
  13. Available
  14. Alert
  15. News
  16. Weekend
  17. Thank you
  18. Celebrate
  19. Introducing
  20. Questions: What/Do/Can/May/Won’t…?
  21. New
  22. Latest
  23. Orders over
  24. Special
  25. Wonderful
  26. Great deals
  27. Stock (or Back in Stock)
  28. Now in

However, be careful before you include a keyword to your headline, check if it is Amazon TOS compliant!


Check out other parts of this Mini-Course:

Part 1. Why Should You Email Customers on Amazon?

Part 3. How to Write a Perfect Email

Part 4. Other Email Contents: Graphics, CTAs, etc

Part 5. Email Attachments

Part 6. How Not to Break Amazon Email Policy

Part 7. How Autoresponder Works

Part 8. How to Create Email Campaign in 2 Minutes