Here you will find how to start working on Amazon and build your private label brand. The first steps are similar to what FBA sellers should do: find product ideas, check out the demand, analyze your competitors. Your main goal is finding best private label goods ideas, as these will be the products you will work with further.
Well, these are brands and branded products that legally belong to a seller (retailer or supplier). Note, that retailers may not produce these items by themselves, they usually order them from manufacturers, mainly Chinese.
So, manufacturers have no legal right to own that labels and brands, as they just produce products for retailers that sell them under their own brands.
To create your own brand, your private label, you should take several steps that can take a long time. Don’t be eager to get jumps in revenues or lots of brand advocates in early months. Be patient. Growing own brand on Amazon usually takes years.
And here the steps of creating and developing your private label on Amazon:
You know the scale of Amazon with millions of products sold in its marketplaces. What to start with to pick up just one product idea? Follow these simple guidelines:
So, let’s start with the details of criteria for your future private label products.
These factors are essential your success on Amazon.
By the way, here is a detailed manual on how to start your own FBA or Private Label business on Amazon.
Apart from everything said above, there are several other points to keep in mind while selling on Amazon. Their main idea is finding goods with low competition and high demand. Here they are:
After you have chosen some product to sell, you should look for a manufacturer.
You can look for a supplier either in the US or in China. Most Amazon sellers search for manufacturers in China as prices for products of the same quality are much lower there. You will have to care about logistics, though.
Alibaba is a great place to find suppliers, as they provide foreigners with special wholesale discounts and the assortment of products is really vast.
Here is our article on how to find high-quality products in China and not to become scammed.
Long story short, here is the list of points for you to keep in mind while looking for a Chinese supplier on Alibaba:
These things are what makes your brand different. You have to research your competitors and find out what they are lacking to make your designs the best.
Here is an example:
The first picture demonstrates a knife with a logo on its blade. Not bad, but we don’t have any information about its package.
The second picture shows us both a knife and its package. Noteworthy, these products are in the same price range. We are sure that their usability is pretty much the same as well.
If you are not a designer, you can hire one on Fiverr or Upwork. Well, the price can be not very cheap but it is not a great piece of cake when your product needs to be distinguished from all others.
Always keep in mind that the gist of Private Label is creating a strong brand identity and perception for the prospects. That’s why you should use the following points while hosting your goods on Amazon:
After it works and your brand becomes well-recognized, you have to protect it from copying. Amazon Brand Registry will be of great help here.
It is an Amazon program that helps sellers control their brands and private labels more properly. It gives some sort of guarantee that your product won’t be counterfeited or stolen. Other sellers won’t copy your photos and product descriptions, so you get a full control over your Private label.
However, this kind of “immunity” is applicable only to Amazon and its marketplaces. There are no guarantees that your product won’t be faked offline and sold by small retailers.
After all, to achieve the higher level of protection, you can register a trademark. It will be a legal approval that all rights belong just to you.
So, now you know what to do and can at least start thinking of your private label product. It has a great potential in any case. So… What will it be?