Amazon Seller Rating. Guide for Growth


Marketers state that people perceive online reviews as personal recommendations. They believe what other people say, so having positive feedback and good ratings is crucial for an Amazon seller.

So, in this article, we are going to discuss everything concerning Amazon seller rating and feedback score, what’s more, we’ll tell you how to check seller rating on Amazon and the main thing - how to grow it!


What Is Amazon Seller Rating?

Or what WAS it? Amazon seller rating was introduced several years ago and removed in 2015. This is a metric that shows customers’ satisfaction with your products and services. According to Amazon, this data should help sellers identify possible improvements in their service. The seller rating can be scored from 0 to 100, for example: 90.00/100.
Many sellers were discouraged by this change, they were working hard on the rating, but what’s now?

The support page on Amazon is still live, so we can make an assumption that they might bring it back someday. If so, it would be great to know what this rating consists of:

  • The speed of response to customers.
  • Order cancellations.
  • On-time shipping.
  • A-to-Z claims.
  • Chargebacks.
  • Feedback (especially negative).

Still, even when Amazon seller rating was removed a couple of years ago, you can check out other performance metrics that tell you about how customers are pleased with your service:


1. Discover How Amazon Seller Rating Works

You might want to collect positive feedback right away, but prior to this, better find out what helps you achieve this goal. Once you have your formula, repeat doing the same every time. Providing the best customer experience to your clients is not a one time job, let it be your main focus if you are serious about the Amazon marketplace.
Rating is the reflection of the quality of customer experience, so keep it high, be honest, and build great relationships with your customers.


2. Answer Queries and Solve Issues

Amazon strives to make all customers satisfied and they know that there is nothing worst that ignoring shoppers’ queries. Sellers who don’t follow this principle of “customer satisfaction first”, will be likely to lose this battle for shoppers’ attention.
Keep in mind that you don’t have to answer questions 24/7, but all queries should be responded to in 24 hours.


3. Ask Customers to Rate Their Experience

It is a fact that people tend to leave a negative review rather than a positive one. So, why not ask them to share their thoughts on the order? Be careful and remember about Amazon TOS, don’t try to ask them to write a positive review. Stay unbiased and polite, if the customer’s experience was great, he/she will write about it.


4. Remember about Guidelines

Breaking the rules can harm your Amazon seller rating or feedback score.
Still, guidelines can help sellers! If negative feedback is written against Amazon’s guidelines, you can ask Amazon to delete it.
Seller feedback is for scoring sellers on Amazon, not their products.


5. Take Everything from Negative Reviews

Though receiving negative feedback is unpleasant, this can be a possibility of improving your online business on Amazon.

When you get this kind of feedback, pay attention to problems and solve them for other customers to be happier with their purchases from you. Find out what caused their dissatisfaction: your product, delivery or something else. This is very valuable information, helping you to improve the business.