Best SEO Tips for Amazon Sellers


Every FBA seller is aware of the importance of using keywords. SEO is what makes people notice your products and buy them. There are more than 500 million various products sold on Amazon, so everyone is trying to make their one more recognizable. This is natural and this article is a manual for those who want to achieve this goal faster than other sellers.

Let’s go!


How to Use the Power of Words

SEO optimizing and collecting the most effective words are great, but there are some other tips which can help sellers boost their online business. They are not too much obvious, so this secret knowledge will certainly be useful. Here is how to make your products appear in front of shoppers’ eyes.


1. Compete, contrast

You might already heard that people say that imitation is a form of flattery. However, this becomes helpful when it comes to Amazon FBA business. If your product is not original and unique, you have an opportunity to learn what other sellers do and use their practice to overcome those competitors. Even if their product is slightly different, it can work. Find out what keywords they use and try to forecast whether they will be effective for your products.


2. Go outside Amazon

Explore the world beyond Amazon. Don’t limit yourself to one resource. You can explore Aliexpress or eBay to find more keywords and SEO tips. When you find new keywords, visit a keyword tool for Amazon sellers of your choice and expand your keyword list on Amazon.


3. Spread the Net

During the keywords collection process, don’t narrow your field too much. Sure, you might sell a specific product or device, so widen your keywords field to similar or related product keywords. For example, if you are selling MP3 players, why not use phrases like ‘iPod’, etc? Even if those words mean some other products, they still tell people that your product has similar features and they can pay attention to this product as an alternative.


4. Use Suggestions

When you google for some phrase, the search engine shows possible suggestions for your query. The same happens on Amazon. Go to the home page, start typing the product name in Amazon’s search bar and see all the popular queries for this keyword. This may be not the most smart research method, however, it takes a little time, it is easy and fast, what’s more, it is completely free.


5. Create the Balance

Some people state that keywords in headlines grab more attention than those which are in other fields. According to our practice, all the fields are equally effective on Amazon. You can use this tip on Amazon and not use one keyword twice. Just use different words and phrases in various parts of your product description!


6. Variety of Keywords

Don’t hesitate to use different words. This tip is a bit similar to the previous one and it means that you should use a great variety of words to make your product more noticeable. Don’t repeat phrases or words, as this means nothing to Amazon search algorithm.


7. Related Searches

This function is a sneaky method of adding more words and phrases to the list. Type your word into the search bar and find all related options in the top part of results set.


8. Don’t Steal Ideas

Sure, you can use competitors’ words and phrases. However, using other brand names in your keywords is not a brilliant idea. Some sellers use this method to grab users’ attention. They add other brands’ names to their keyword lists. However, shoppers may not like such an approach and send complaints to Amazon.


9. Buyer Engagement

Using keywords for SEO optimization is on the top of interests of all Amazon sellers, but don’t forget about real people who will read your product descriptions. Make your copy interesting and easy-to-read. Use bullet points and lists of features to grab (and keep) customers’ attention.


10. Stemming the Flow

This practice is common for Amazon users. It means using one ‘root’ word and changing it by adding some parts. For example: healthy - healthily, and so on. Think of other options of your main keyword.


11. Keep an Eye on Competition

Know what your competitors are doing, but don’t get stuck in this process. Focus on your keywords rather than competitors’. Find more benefits from other sellers, but don’t lose your focus, as it should be concentrated on your own products.


12. Learn from the Best Experiences

Not so long ago, we published an article about how A9 search algorithm works and how you can optimize your listings to make the Amazon search engine notice your them. Check it out and optimize your Amazon business!