Overview of Amazon Seller Central

 

Seller Central on Amazon is the tool for selling great amounts of products on the daily basis. So we think it is completely worth mastering. This article is a detailed overview of this feature. What’s more, we’ll share tips of using it for taking your online store to the next level.

 

Overview of Seller Central


If you are a newbie, be attentive and read it thoroughly. If you are an advanced Amazon seller, just look through this article to freshen your knowledge.

Here is how Amazon Seller Central looks like. The main dashboard is not very attractive, still, it is functional.

Overview of Seller Central

There are 10 widgets in the Seller Central Dashboard:

  • Your Orders
  • Payments Summary
  • Selling Coach
  • Sales Summary
  • Manage Your Case Log
  • Inventory Planning
  • Headlines
  • Performance (Very Important)
  • Amazon Business
  • Seller Forums

We are now going to take a detailed look at every widget for you to know how they work and why do Amazon sellers need them.


Your Orders

Your Orders

This widget demonstrates how many orders have been received today. It shows all the return requests and unshipped orders. If you need to understand what is happening to your store and clients at one glance, this is a perfect solution.


Payments Summary

Payments Summary

This one reflects all the money that will be paid via Amazon (as soon as they reach your account). Amazon usually pays sellers once in two weeks and takes the $39.99 fee from professional accounts. Clicking on the number near ‘balance’ will display more details on where the money has come from.


Selling Coach

Selling Coach

The Selling Coach as a tool consisting of dashboards that shows:

  • When you inventory comes to its end.
  • Whether one of your products is so popular that you have to plan ordering it from the supplier again.
  • Whether there is a product that should have more shipping options.

If you like its recommendations, click the confirmation button and Amazon will do everything for you.

Alternatively, you can opt-out and not get Coach’s advice anymore.

  • Visit ‘Settings’, select ‘Notification Preferences’.
  • Go to the ‘Notifications Options’ page, find ‘Selling Coach’ and unselect types of advice you don’t want to receive.

However, we wouldn’t advise beginners to turn this feature off, as it is really helpful.


Sales Summary

Sales Summary

Your sales analysis from Amazon Seller Central is displayed here. If you are all around the world (like amazon.ca or amazon.mx), sales are sorted by country.


Managing Seller Case Log

Managing Seller Case Log

Here you can find the number of case logs requiring your attention. Clicking the number, read the messages and answer them. Don’t miss any, as this is aimed at improving your services on Amazon, and they really care about the quality.


Headlines

Headlines

The ‘Headlines’ widget supplies you with the latest news about Amazon. They cover topics of Seller Central, Amazon Prime, and some general e-commerce information and news.


Performance

Performance

This section is very important, as Amazon uses it to calculate the quality of your store’s performance. It tells Amazon about how much customers are happy with your products and service. Amazon takes these things into account while deciding whether you are allowed to continue selling. Not getting sales can be the greatest problem for a seller and the worth thing for Amazon. So it is strongly recommended to monitor this widget and keep in touch with the latest events in your business.

Well, if you have some questions left, share them with us and we will be glad to help!