What is Amazon Vendor Central and Seller Central

In this article, we will shed the light on the difference between Amazon Vendor Express and Amazon Vendor Central. Let’s begin with Vendor Central and finish with Vendor Express review. You will know what are Amazon Vendor Express fees, why it differs from FBA and other peculiarities.

Amazon Vendor Central and Vendor Express: let’s begin!


What is Amazon Vendor Central

So, let’s start with an answer to the question: “What is Amazon Vendor Central?”

Have you ever sold at least one thing on Amazon? If yes, you already know what Seller Central is. This is the place where the transaction happens - this is the heart of Amazon business connected with individual businesses and third-parties. You are also offered various payment options that usually depend on the sales volume.

Vendor Central is the same convenient interface where manufacturers, suppliers or distributors can manage their transactions. All of them act like third-party sellers as well. The main difference from usual Seller Central is that they are wholesalers.

You see?

If you want to become a vendor and use Vendor Central, you can either produce a product or get it from a manufacturer and sell it to Amazon by a higher price to make the profit.

The only problem is that you need an invitation from Amazon to become a vendor, and there is no opportunity to get it right now, as they already have lots of wholesalers on site. We can’t state that things will go further this way, maybe this is a current situation and they will change something soon.


There are some obvious advantages of becoming a vendor:

  • Guaranteed great sales on the Amazon marketplaces.
  • Higher sales volumes than for individual sellers.
  • Access to programs for vendors which are unavailable for ordinary sellers.

Still, there are downsides as well. For instance, you can’t actually choose what amount of product to sell, as Amazon sets the quantity and the price for it. What’s more, you can’t receive your money right away as it happens in usual Seller Central, so vendors need to wait some days.

Nevertheless, having Amazon among other clients is a wonderful choice, isn’t it? ;) And other advantages of Vendor Central on Amazon look attractive too.


Other details on what is Vendor Central and how to work with it can be found HERE.


Amazon Vendor Express

Here is another question for us: “What is Amazon Vendor Express?”, as many people confuse it with Vendor Central. Well, this is wrong, as it is a program where you can access Vendor Central and take advantage of vendor opportunities, still, they are limited enough, and this is not the only thing to mention.

So, as you see, you can get an Amazon vendor account even without invitations, though you will be limited in your activities.

You now can find out what is better for you, can compare not only these two options for vendors but also Vendor Express vs FBA. We can also note that these options are available in all countries, for example, you can become either an Amazon vendor in Mexico or register an Amazon Vendor Express account from Canada.

If you are okay with the Vendor Express program, register there right now!


If you want to learn more about this program and its peculiarities, click HERE!


Seller Central - Best Choice for 3P Sellers

3P stands for third-party sellers. This is the same managing interface for individual sellers, however, Amazon doesn’t order anything from them. These sellers interact with final customers only. They may fulfill orders on their own or use FBA (Fulfillment by Amazon), still, they must use Amazon as a marketplace and sell under their own brand.


Vendor Central VS Seller Central

Vendor Central is open to those who have an invite while Seller Central is open to anyone who is registered as a seller. Vendor Central allows manufacturers to sell products directly to Amazon, which is called 1P or first-party (comparing to third-party sellers).

In Amazon Vendor Central, you can submit listings with their wholesale prices. Amazon looks at them and orders either a few items or hundreds of units at a time. What is great is that Amazon cares about further consumers and order fulfillment. You need just to ship the bulk order to them.

Unlike Vendor Central, Seller Central allows you to act like a third-party only. Those who use FBM are responsible for the retail process including packing and shipping orders to consumers. Still, there is an opportunity to become an FBA seller, so Amazon handles everything for you.