Why Should You Email Customers on Amazon? | Email Course. Part 1


Everyone knows that email marketing works well it helps sellers drive traffic to their product pages, boost brand awareness and increase overall sales. However, direct marketing activities are prohibited on Amazon.

In this mini-course, Seller Nexus team is going to explain how elements of email marketing can work on Amazon without violating their TOS and how the main goal of every seller increasing the sales volume can be achieved with this tool.

You are welcome to our first intro part, in which we are going to share the main purposes of emailing to Amazon customers. Why should you do that? There are 4 crucial things to keep in mind:


1. Order fulfillment and customer support

According to Amazon, you can contact your customers ONLY regarding their orders or when responding to their support requests. These things are of paramount importance to every seller, as if there are some problems with your support or order fulfillment, you will never become successful on Amazon but will just get lots of unsatisfied customers writing tons of negative reviews.

However, this limitation doesn’t mean that you are left with no room for creativity. Nothing is said about the exact contents of this kind of emails. The main topic of your message may be ‘order shipment’ or ‘order delivery’, and you can still insert a slight request for clients to share their honest feedback. Let’s proceed to the second point where you can learn how to email Amazon shoppers without breaking the rules.


2. Work with clients’ negative to make them complain to you but not to Amazon

We took this point to the second place as this is one of the main causes for emailing to customers. In case something goes wrong, you can catch their attention before they go to Amazon and complain about some issues with your products. If you don’t do that in time, the consequences may be very unpleasant from low ratings to an entire ban.

Be polite and ask your customers whether their order has arrived and they are happy with the product (or products), whether they need some help or assistance. Find out if their expectations are fulfilled and thus, make sure that they won’t complain to Amazon.

What’s more, when happy clients notice that a seller really cares about their experience, they tend to leave positive reviews and feedback.


3. Ratings feedback and reviews

As we mentioned in the first point, Amazon’s limitation is strict, but not too rigorous.

We have implemented this practice in our templates that are completely compliant with Amazon TOS. Seller Nexus users can choose one or several ones from the list for free and start a full-fledged email campaign. One can also use them as examples.

In general, Amazon sellers should be very careful of what they send to customers, as Amazon has the customer experience on the top of their values, so the company can ban sellers if they use emails improperly.

We are covering this topic in details in our Article #6 about Amazon rules for sending emails within their marketplaces.


4. Valuable feedback about your brand

While contacting your customers leads you to the understanding what should be improved in your products or service, you also receive useful feedback on your entire brand. These are customers who are your target audience and who inspire you as a seller to develop your brand.

People sometimes share their ideas for new products or their specific features, which you haven’t even thought of. They can suggest ideas for bundle products and maybe even new unexplored niches.

There are actually more benefits in emailing to customers on Amazon. As a brand owner, you learn your audience deeper, build strong relationships with your clients turning them into your loyal audience, create an image of high-performing and caring seller, inspire people to share the information about your brand with a word of mouth.


Without any doubts, email campaigns have a great positive impact on sellers’ success on Amazon, that is the greatest reason to try working with an autoresponder. Everyone can do this regardless of the previous experience on Amazon. Even if you don’t have it, we will be your guides to the world of better ratings on the world leading marketplace. ;)


Check out other parts of this Mini-Course:

Part 2. How to Create Catchy Email Headlines

Part 3. How to Write a Perfect Email

Part 4. Other Email Contents: Graphics, CTAs, etc

Part 5. Email Attachments

Part 6. How Not to Break Amazon Email Policy

Part 7. How Autoresponder Works

Part 8. How to Create Email Campaign in 2 Minutes